Nourisher Privacy Policy

Privacy policy

Last updated: November 2, 2026

This Privacy Policy describes how Nourisher ("we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.nourishermeals.com (the "Site") or the Nourisher mobile app (the "App"), or otherwise communicate with us regarding the Site or the App (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website or app visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site and in the App, update the "Last updated" date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site, the App and our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

• Contact details including your name, address, phone number, and email.

• Order information including your name, billing address, shipping address, delivery date and time slot, gift details, payment confirmation, email address, and phone number.

• Account information including the information used to sign in to your account (we use a one-time email code, so we do not store a password) and other information used for account security purposes.

• Shopping information including the items you view, put in your cart, saved into your account like loyalty points, reviews, referrals or gift cards, or purchases.

• Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.

• Community information if you join the Nourisher Community in the App (see "Nourisher Community" below).

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect about Your Usage

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). On the Site, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site, the App and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services. See also "App Usage Statistics" below.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

• Companies who support our Site, App and Services, such as Shopify.

• Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.

• When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the section below, Third Party Websites and Links.

How We Use Your Personal Information

• Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping and delivery on the date you choose, facilitate any returns and exchanges and other features and functionalities related to your account.

• Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in selling our products, according to Art. 6 (1) (f) GDPR, or, for our newsletter, your consent (see "Newsletter" below).

• Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account access safe. We highly recommend that you do not share access to your email account or sign-in codes with anyone else. If you believe your account has been compromised, please contact us immediately. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in keeping our Services secure for you and other customers, according to Art. 6 (1) (f) GDPR.

• Communicating with You and Service Improvement. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you according to Art. 6 (1) (f) GDPR.

Newsletter

You can sign up for our newsletter on the Site, at checkout or in the App (Account → Settings → Newsletter). We then use your email address to send you recipes, tips for new parents and offers. We send our newsletter with Seguno, an app that works inside Shopify. The legal basis is your consent (Art. 6 (1) (a) GDPR). You can unsubscribe at any time with the link in every email or with the switch in the App.

The Nourisher App

When you use the App, we process the following in addition to the information described above:

• Signing in. You sign in with your Nourisher customer account through Shopify, using a one-time code sent to your email address. The App keeps a sign-in token on your phone so you stay signed in until you sign out.

• Orders, cart and rewards. Your cart, orders, delivery date and loyalty points (Nourisher Rewards, provided by Smile.io) are retrieved from Shopify and our service providers so you can see and use them in the App. Meal and box selections are processed by our bundle provider (Kitenzo) and delivery dates by our delivery date provider (Buunto).

• Settings on your phone. The App stores some settings on your phone, such as your language, your cart and whether you have seen certain messages. These stay on your phone and are removed when you delete the App.

• Personal information that stays on your phone. If you answer “What brings you to Nourisher?”, add your due date or your baby’s birth date, or mark meals as eaten (“Ate it”), this is stored only on your phone. The App uses it to personalise what you see, such as the ring in your account and the suggestions in the shop. It is never sent to us or to our service providers, and it is removed when you delete the App. You can change or remove it at any time in the App.

App Usage Statistics

To understand how the App is used and to improve it (for example, to see where people get stuck between choosing products and placing an order), the App sends anonymous usage statistics to PostHog, an analytics service with servers in the European Union. These include which screens are opened, which products are viewed, when something is added to the cart, and when checkout is started and completed, together with the type of device (iPhone or Android).

These statistics are linked to a random number created on your phone, not to your name, email address, account or orders. We do not send the content of community posts, addresses, payment details or other personal details to PostHog, we do not record your screen, and we do not use these statistics for advertising or share them with advertising partners. The legal basis is our legitimate interest in improving the App (Art. 6 (1) (f) GDPR). The data is kept for up to 12 months. If you do not want these statistics to be collected, you can contact us, or delete and reinstall the App to reset the random number.

Nourisher Community

What we collect. When you join the Community in the Nourisher App we store: the community name you choose; whether you are pregnant or postpartum and your due or birth month (only if you choose to share this; "prefer not to say" is always possible); your posts, replies and likes; reports and blocks you make; your confirmation that you are 18 or older; and the date you accepted the community rules and gave consent. We link this to your Nourisher customer account by an internal number. We do not show your email address or orders to other members.

Why, and on what basis. We use this information only to run the Community: to show your posts, help members in a similar phase connect, and keep the Community safe. Because it can reveal information about your health (such as a pregnancy), we process it only with your explicit consent (Art. 9 (2) (a) GDPR), which you give when joining. Moderation records are kept on the basis of our legitimate interest and legal obligations (keeping the Community safe and handling reports of unlawful content).

Anonymous posts. If you post anonymously, other members cannot see who you are. Nourisher can, for safety reasons and to meet legal obligations.

Profile photo. You can add a profile photo to your community profile if you want to. It is shown next to your posts and replies (not on anonymous posts) and is stored by Supabase. You can change or remove it at any time, and it is deleted when you delete your account. We may remove a photo that breaks the community rules.

Mentions. When another member mentions you (@name) in a post or reply, you see a notification in the App. If you turn on email notifications for mentions, we use your email address to send these emails through our email provider (Resend). We keep your email address for this only while the setting is on, and you can turn it off at any time in the App.

Who can see it. Other members see your community name and posts (not your name when you post anonymously). Only members who are signed in with a Nourisher customer account can see the Community. Nourisher staff with an admin role can see all community information. Our hosting provider Supabase stores the data on our behalf under a data processing agreement. When a post or reply is reported, a notification with the report is sent to our team by email through our email provider (Resend). We do not sell community information or use it for advertising.

How long. Until you delete it. You can delete your posts and replies yourself at any time. When you delete your account, your community profile, posts, replies and likes are deleted. Records of moderation decisions (such as a removed post and the reason) are kept for up to 12 months, unless the law requires longer.

Your rights. You can view, correct and delete your information, withdraw your consent at any time, and object to processing. Email hello@nourishermeals.com. You can also file a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).

Age. The Community is only for people aged 18 and over.

Deleting Your Account

You can delete your account in the App (Account → Delete account) or by emailing us. We then delete your account and your community information. We keep order and invoice information for as long as the law requires us to (in the Netherlands, generally 7 years for tax purposes).

Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimize the Services). We may also permit third parties and services providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites. The App does not use advertising cookies; see "App Usage Statistics" above.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract fulfillment purposes, legitimate purposes and other reasons subject to this Privacy Policy. Such circumstances may include:

• With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping). For the App these include Shopify (store, accounts, checkout), Supabase (Community hosting), PostHog (anonymous app statistics), Smile.io (loyalty points), Seguno (newsletter), Kitenzo (meal and box builder), Buunto (delivery dates) and Resend (report notifications to our team and optional mention emails).

• With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.

• When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.

• With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.

• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We disclose the following categories of personal information and sensitive personal information about users for the purposes set out above in "How we Collect and Use your Personal Information" and "How we Disclose Personal Information":

Category:

• Identifiers such as basic contact details and certain order and account information

• Commercial information such as order information, shopping information and customer support information

• Internet or other similar network activity, such as Usage Data

• Geolocation data such as locations determined by an IP address or other technical measures

Categories of Recipients:

• Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners and data analytics providers)

• Business and marketing partners

• Affiliates

We do not use or disclose sensitive personal information (such as the pregnancy or postpartum information you choose to share in the Community) without your consent or for the purposes of inferring characteristics about you.

With your consent we share personal information for the purpose of engaging in advertising and marketing activities, as follows.

User Generated Content

The Services may enable you to post product reviews and other user-generated content, such as posts and replies in the Nourisher Community. If you choose to submit user generated content to any public area of the Services, this content will be visible to others: reviews on the Site are public, and Community posts are visible to other signed-in members.

We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.

Third Party Websites and Links

Our Site and App may provide links to websites or other online platforms operated by third parties, such as Instagram. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. Our baby food range (Nourisher Mini) is bought by parents and caregivers; we do not ask for information about your child other than what you choose to share yourself, such as a birth month in the Community. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

• Right to Access / Know: You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.

• Right to Delete: You may have a right to request that we delete personal information we maintain about you.

• Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.

• Right of Portability: You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

• Right to Opt out of Sale or Sharing or Targeted Advertising: You may have a right to direct us not to "sell" or "share" your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out of the "sale" or "sharing" of information for the device and browser that you use to visit the Site.

• Right to Object: You may have the right to object to processing based on our legitimate interests, including the anonymous App usage statistics.

• Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.

• Withdrawal of Consent: Where we rely on consent to process your personal information (such as for the newsletter and the Community), you may have the right to withdraw this consent.

• Appeal: You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.

• Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you or the newsletter switch in the App. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on our Site or in the App, or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. In the Netherlands, this is the Autoriteit Persoonsgegevens. For the EEA, you can find a list of the responsible data protection supervisory authorities here.

International Users

Please note that we may transfer, store and process your personal information outside the country you live in. Your personal information is also processed by staff and third party service providers and partners in these countries.

If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at hello@nourishermeals.com or contact us at Nourisher, Nieuwe Hemweg 4, 1013 BG Amsterdam, Netherlands.